ZTA UNVEILS DYNAMIC NEW LOOK FOR SANGANAI HLANGANANI/KUMBANAYI TOURISM EXPO

The ZTA has launched a refreshed visual identity for its premier tourism event, the Sanganai Hlanganani/Kumbanayi Tourism Expo, prominently displayed on its Facebook page. The vibrant new imagery, serving as the official logo and promotional material, is designed to generate excitement for this year’s expo, slated for September 10-12, 2025, at the Mutare Sports Club in Mutare.

The eye-catching design immediately captures attention with a captivating background featuring a lush, green tea plantation. This picturesque landscape, stretching into the distance with rolling hills under a bright, expansive sky, subtly underscores Zimbabwe’s rich natural beauty and its vast tourism potential. It sets a serene yet inviting tone for the entire event.

At the heart of the new branding is the bold, white “Sanganai” text, rendered in a modern sans-serif font, commanding immediate recognition. Beneath it, in harmonious green lettering, appears the full name: “Hlanganani / Kumbanayi Tourism Expo,” ensuring clarity and comprehensive branding. The top left corner proudly displays a triumvirate of national and tourism symbols: the Zimbabwean coat of arms, the distinctive Zimbabwe Tourism Authority logo, and the iconic Mosi Oa Tunya logo, collectively reinforcing national pride and the authority behind the event. Essential logistical details—the dates “10 – 12 SEP 2025” and the location “Mutare”—are clearly presented in white text in the top right, ensuring attendees are well-informed.

Adding a human touch to the professional aesthetic, the foreground features a sophisticated woman. Dressed in a crisp white collared shirt and dark trousers, and wearing glasses, she holds two white cups while engaging with her smartphone. A sleek black handbag rests beside her, conveying a sense of modern business engagement and professional networking that the expo aims to foster. This element skilfully blends the allure of natural tourism with the dynamic world of commerce.

The bottom strip concisely provides the venue details: “Mutare Sports Club/ Mutare,” accompanied by a location pin icon for easy reference. The overall impression is one of professionalism and warmth, promising an event that seamlessly integrates the splendour of Zimbabwe’s tourism offerings with lucrative business opportunities.