Tourism stakeholders back Zimbabwe’s revitalisation efforts
Tourism stakeholders are showing strong support for the Government’s efforts to rejuvenate the tourism sector.
The support was highlighted during a familiarisation tour of the newly developed Rupurara Valley Lodge, which is managed by Cresta Hotels.
The tour took place from August 29-30, 2024, and showcased the lodge’s luxurious accommodations, excellent dining facilities, and hospitality.
Stan Higgins, the public relations consultant for Cresta Hotels, stressed the potential for growth in the country’s tourism industry.
“The travel and tourism sector in Zimbabwe has a very ambitious future ahead of it,” he said. “If all current activities are geared towards achieving that goal, it is certainly achievable. The Government is working to revamp the Zimbabwe Tourism Authority, which will help tourism operators access funds for their expansion projects.”
Higgins noted the need for new strategies to attract international visitors.
“We need to look for new marketplaces around the world, not just past ones. Many travelers now prioritise eco-friendly destinations, so we must adapt to these changing expectations.”
He also highlighted the rising trend of family travel and the importance of promoting the Eastern Highlands to both local and international tourists.
Rupurara Valley Lodge general manager Mr Godfrey Dzingai expressed optimism about the lodge’s potential and tourism destinations in Nyanga which can grow the industry.
“There are many activities around Nyanga, like visiting Nyangombe Falls, hiking Nyangani Mountain, and enjoying apple and trout farms,” he said.
“This region has so much to offer. We are also in discussions to bring back wildlife and outdoor activities that were part of a larger estate.”
Dzingai pointed out that interest in the Rupurara Valley Lodge is already growing.
“I received a call last week from an American who wants to spend three months here to write a book,” he said.
“This shows that even before we fully promote and launch the lodge, people are interested in visiting.”
Tourism Business Council chairman Paul Matamisa added, “While driving here, I saw cyclists enjoying the area.
“We have the infrastructure, and the mountains are beautiful. We need to promote these activities more. The potential is huge, and we must not overlook it.”
The stakeholders believe that with proper promotion and investment, Zimbabwe’s tourism sector can recover and thrive in a post-Covid world, attracting visitors from all over the globe to experience the beauty and culture of the Eastern Highlands.
