Rainbow Tourism Group’s innovation:The Gateway Stream web and mobile application

Launched in 2018, Gateway Stream is Zimbabwe’s first super-app with nine sub-apps across a diverse range of products and services. Owned by Rainbow Tourism Group, the platform is a home-grown innovation that Zimbabweans can be proud of, having been locally conceptualized.

A global diversified and unified online business ecosystem, Gateway Stream provides access to markets and connects customers with the highest quality of products and services. The platform is zero-rated, thereby ensuring that users save on data costs when they transact and use the platform.

Our value creation capacity is anchored on having developed a super-app platform which appeals to multi-faceted markets. In the short term Gateway Stream’s focus is its ability to deliver goods and services anywhere in Zimbabwe. In the long term, the real investment value that the Gateway Stream is creating is the ownership of markets. We will own markets that are global and diversified to form a Gateway Stream ecosystem. In the short to medium term the focus is on delivering services and goods in the local and Africa market. The benefits of owning markets are immense and key among them are;

• Ability to list multi-faceted service providers, e.g, insurance, health
• Ownership of data which is an invaluable asset in the global economy
• A captive and engaged audience which appeals to advertisers

Developed as an asset-light business model, Gateway Stream is an ownership of a marketplace that gives way to diverse perpetual, passive and active cashflow streams. The Gateway Stream business ecosystem consists of the customer, Gateway Stream online e-commerce infrastructure, applications, business portal and the consumer. This ecosystem generates passive and active income from the following five strategic sources;

i. Delivery of goods and services
ii. Rental of virtual space
iii. Commission and mark-ups
iv. Advertising
v. Data Analytics