VICTORIA FALLS COMPANY LEADS THE WAY IN PLASTIC RECYCLING

In a commendable effort to protect the pristine environment surrounding one of the world’s natural wonders, a Victoria Falls-based company, Ele-Collection, is making significant strides in plastic waste recycling. Co-founded by local residents Ben Norton, Simon Teede, and Rainer Von Urff-Kaufeld, the company is driven by a powerful mission: to rid the popular Zimbabwean tourist town of all plastic waste.

Recognizing the detrimental impact of plastic pollution on the environment and the tourism industry, the founders of Ele-Collection embarked on this ambitious venture to create a sustainable solution. Their initiative addresses a critical challenge facing many tourist destinations, where improper waste management can mar the natural beauty that attracts visitors in the first place.

Ele-Collection’s approach involves collecting plastic waste from various sources throughout Victoria Falls, including hotels, restaurants, shops, and residential areas. The collected plastic is then sorted and processed, ready for recycling. This not only diverts plastic from landfills, but also creates valuable resources that can be repurposed.

The company’s efforts have garnered significant support from local businesses, residents, and tourists alike. Many establishments have partnered with Ele-Collection to implement plastic waste segregation programs, encouraging both staff and visitors to participate in the recycling initiative. Tourists, increasingly conscious of environmental issues, are also playing a vital role by responsibly disposing of their plastic waste.

Ele-Collection’s vision extends beyond simply collecting and recycling plastic. The company aims to educate the community about the importance of reducing plastic consumption and adopting sustainable waste management practices. Through awareness campaigns and educational programs, they are fostering a culture of environmental responsibility within Victoria Falls.

The impact of Ele-Collection’s work is already visible. The streets and natural areas of Victoria Falls are noticeably cleaner, and the threat of plastic pollution to wildlife and ecosystems is being mitigated. This initiative serves as a shining example of how local communities can take ownership of environmental challenges and implement effective solutions.

Ele-Collection’s commitment to a plastic-free Victoria Falls not only benefits the environment but also enhances the town’s appeal as a premier tourist destination, ensuring its natural beauty remains intact for generations to come.