The CAMPFIRE initiative became a success and popular in the 1st decade of its implementation due to a number of reasons such as Increased Tourism and Donor support, however the donor support dwindled after the year 2000 and the initiative suffered like any other sector in Zimbabwe.
The Government of Zimbabwe has however been trying to put measures to ensure the CAMPFIRE initiative is sustained as possible through the following measures:

• The CAMPFIRE Framework Review to widen its scope and remove concentration risks.
• Engagement of new partners such as the Look East Policy- and aggressive marketing campaigns through Zimbabwe

Tourism Authority (ZTA) and ZimParks internationally.

Policy and legislative reviews- currently underway such as Wildlife Policy, Parks and Wildlife Act Review, etc.

9. Availability of proper infrastructure is one of the factors Availability of proper infrastructure is one of the factors

I am pleased to advise that despite COVID-19 a number of operators managed to upgrade and refurbish their facilities whilst others it is still work in progress.

Those involved include key hotel chains in the main the Rainbow Tourism Group, Africa Sun and Cresta Hospitality. These have facilities dotted in our key destinations such as Victoria Falls, Bulawayo, Harare, Nyanga and Mutare. Meanwhile notable greenfield investments were also registered with the accommodation and restaurants accounting for the greater percentage of new tourism investments. Overall, a total US$324 million worthy of tourism investments were realised over from January 2020 to date. Meanwhile we are optimistic of more investments to be realise in the tourism nodes including Victoria Falls-Masuwe, Gwayi-Shangani, Binga, Kariba, Kanyemba and Tugwi-Mukosi. Interestingly international tourism brands are responding favorably to have their presence in destination Zimbabwe.

From DESTINATION ZW EDITION 1