ZIMBABWE LAUNCHES “OUR HERITAGE” NATIONAL CAMPAIGN IN MAZOWE

The rolling hills of Mazowe are set to become the epicentre of a national cultural renaissance as the Ministry of Tourism and Hospitality Industry, in collaboration with the Zimbabwe Tourism Authority, officially launches the “Nhaka Yedu, Ilifa Lethu, Our Heritage” campaign. Scheduled for 27 March 2026, the launch at the Baradzanwa Cultural Village marks a transformative moment for domestic tourism. This ambitious initiative is designed to do more than just encourage travel; it is a profound call to every Zimbabwean to look inward and rediscover the immense value held within their own local traditions, languages, and ancestral stories.

By choosing the Baradzanwa Cultural Village as the stage for this launch, organizers are highlighting the importance of grassroots cultural preservation. The “Nhaka Yedu, Ilifa Lethu” campaign serves as a strategic pillar for the nation’s domestic tourism drive, seeking to shift the narrative of travel from a luxury pursuit to a journey of self-discovery and national pride. In an era where global cultures often blend into one, this campaign stands as a firm commitment to ensuring that the unique identity of Zimbabwe remains vibrant and accessible to the next generation. It is an invitation to walk the paths of the ancestors and to find inspiration in the artistry and wisdom that have shaped the nation over centuries.

The campaign encourages citizens to become active participants in the preservation of their heritage rather than mere spectators. From the rhythmic beats of traditional drums to the intricate craftsmanship of local artisans, every element of Zimbabwean culture is being celebrated as a vital asset for economic and social development. The Ministry emphasizes that by valuing our own roots, we create a more authentic and compelling destination for the rest of the world. When Zimbabweans take pride in their “Ilifa” or “Nhaka,” they naturally become the most passionate ambassadors for their country, fostering a tourism environment built on genuine passion and lived experience.

As the 27th of March approaches, the excitement surrounding the Baradzanwa Cultural Village continues to grow. This event is expected to draw traditional leaders, artists, and community members together in a powerful display of unity and cultural strength. The “Our Heritage” campaign is ultimately about rekindling a flame that has always burned in the heart of the people—a pride in where we come from that informs where we are going. It is a reminder that the greatest treasures of Zimbabwe are not always found in its landscapes, but in the enduring stories and spirits of its people.