REGISTRATIONS OPEN FOR AFRO SPORTS TOURISM SHOWCASE

The intersection of athletic excellence and economic development takes centre stage this year as official registrations open for the Sports Tourism Leaders Investments Forum and Afro Sports Tourism Showcase. Scheduled to run from September 2nd to 5th, 2026, at the iconic Elephant Hills Resort in Victoria Falls, this landmark event is positioned as the premier platform for bridging the gap between global capital and Africa’s vast, untapped sports potential. As the continent seeks to diversify its tourism products, the forum serves as a critical catalyst for high-level dialogue and cross-border investment.

The choice of Victoria Falls as the host destination underscores the synergy between natural heritage and infrastructure development. Delegates will gather at the Elephant Hills Resort to explore a comprehensive agenda focused on the commercialization of sports assets, the development of world-class facilities, and the integration of technology in sports management. The showcase aims to move beyond traditional tourism models by highlighting how sports can drive year-round travel, stimulate local hospitality sectors, and create sustainable employment opportunities across the African continent.

By bringing together government officials, international sports federations, private equity investors, and tourism boards, the forum facilitates a unique ecosystem for deal-making. Investors will have direct access to bankable projects ranging from multi-purpose stadium developments to high-performance training centres and sports-centric hospitality ventures. This initiative is not merely about hosting events but about building the underlying infrastructure that allows African athletes to train and compete on home soil while attracting international sports enthusiasts.

The Afro Sports Tourism Showcase will run concurrently with the investment forum, providing a vibrant marketplace for stakeholders to exhibit innovative products and services. From cutting-edge sports technology to eco-friendly sports tourism packages, the showcase celebrates the diversity and creativity of the African sports industry. It offers a rare opportunity for networking among industry titans and emerging entrepreneurs who are redefining the continent’s sports narrative.

Prospective delegates, exhibitors, and corporate partners are encouraged to secure their participation early, as the event is expected to draw a significant international audience. Participation offers more than just a seat at the table; it provides a strategic vantage point to witness the transformation of Africa into a global sports tourism powerhouse. Interested parties can now complete their registrations through the official event portal to join this transformative journey in Zimbabwe’s resort capital this September.