INFLUENCE OF HERITAGE AND CULTURE ON COMMUNITY-BASED TOURISM

Zimbabwe’s tourism landscape is currently undergoing a significant revitalization, largely driven by the burgeoning influence of the Heritage and Culture Cluster. This dynamic transformation is notably seeing religious events emerge as pivotal components in fostering community-based tourism initiatives, showcasing the nation’s rich tapestry of traditions and spiritual life. A vibrant and compelling illustration of this new synergy was witnessed recently at the Christ Embassy Cookout Competition and Street Carnival, held in the bustling Belvedere suburb of Harare.

The event, a spectacular fusion of faith, culinary prowess, and joyous festivity, was graced by the presence of the Minister of Tourism and Hospitality Industry, Honourable Barbara Rwodzi. Her attendance underscored the government’s commitment to supporting initiatives that blend cultural expression with community engagement. During her address, Minister Rwodzi extended profound commendation to the churches for wholeheartedly embracing and championing such innovative ventures as the Cookout Competitions. She highlighted that these events serve a multifaceted purpose: not only do they ardently promote traditional culinary skills and encourage healthy eating habits, but they also significantly foster teamwork, provide crucial support to local economies by creating market opportunities, and ultimately strengthen the invaluable bonds that knit communities together.

Minister Rwodzi further paid a heartfelt tribute to the Patron of Tourism, the First Lady of the Republic of Zimbabwe, Dr. Auxillia Mnangagwa. The Minister lauded Dr. Mnangagwa for her visionary pioneering of the Heritage and Culture Cluster through the groundbreaking National Cookouts. This innovative program, initiated by the First Lady, has proven to be a powerful catalyst, empowering communities across the nation and inspiring a wave of cultural expression that spans all sectors of Zimbabwean society, including its diverse faith communities. Through her strategic focus on Gastronomy Tourism, the First Lady’s visionary leadership has successfully positioned Zimbabwe on the international stage as a vibrant and welcoming destination. It is a country that passionately celebrates its unique culture, steadfastly promotes unity among its people, and champions innovation that remains deeply rooted in its cherished traditions.

As Zimbabwe continues to unlock the immense potential of its cultural and spiritual heritage, the nation proudly extends an invitation to the global community. Visitors are encouraged to come and experience a journey of healing, discover profound peace, and forge genuine connections through Zimbabwe’s rich and diverse cuisine, coupled with its deeply embedded spiritual heritage. This evolving approach to tourism promises not just a visit, but a truly transformative experience, showcasing the heart and soul of Zimbabwe to the world.