AFRICA’S EDEN DESTINATIONS WELCOMES CHINA READY WORKSHOP

With China’s outbound travel market projected to reach 200 million travellers annually by 2028, African tourism businesses are positioning themselves to capture this growing segment. The first-ever China Ready® Workshop, launched by World Travel Market (WTM) Africa in partnership with CBISN, will equip tourism professionals with the tools needed to attract and serve Chinese visitors effectively.

Taking place on 11 April 2025 at the Cape Town International Convention Centre (CTICC), this exclusive one-day intensive training will be led by Dr. Marcus Lee, CEO of China Travel Online. Participants will gain practical insights into Chinese traveller preferences, cultural expectations, digital payment methods, and marketing strategies tailored to China’s unique social media landscape.

“China Ready® is a game-changer for destinations looking to increase their share of the world’s largest outbound travel market,” says Olivia Gradidge, Marketing Manager for WTM Africa & ILTM Africa. “African tourism businesses that understand how to meet the needs of Chinese visitors will have a clear competitive advantage.”

China Ready® has been successfully implemented in 52 countries across six continents, helping destinations significantly increase Chinese visitor numbers. Some tourism markets have reported over 100% growth after adopting the programme’s strategies.

Africa’s Eden: A Growing Hotspot for Chinese Travellers

As African destinations prepare for this influx, many countries within Africa’s Eden are relaxing visa requirements for Chinese citizens. These policy shifts are making it easier than ever for Chinese travellers to explore and experience the region.

Why Tourism Professionals Should Attend China Ready

The China Ready® Workshop is essential for:

• DMOs and Tourism Boards looking to position their destinations as China-friendly
• Luxury lodges, boutique hotels, and resorts aiming to attract high-spending Chinese travellers
• Tour operators and DMCs looking to enhance their offerings for the Chinese market
• Attractions, cultural sites, and MICE professionals preparing for increased demand.

With demand for Africa rising among Chinese travellers and visa policies becoming more favourable, now is the time for tourism businesses to invest in market readiness.